Leads & pipeline

100,000 sales leads across 20 acquisition sources and 10 deal stages — a CRM-style view that shows off a funnel, a matrix heatmap, a heatmap-shaded crosstab, and an interactive pivot table.

Leads

Sources

Closed won

Win rate

Pipeline funnel #

How many leads have reached at least each stage of the forward pipeline.

AI read-out

Where leads come from #

Source × stage heatmap #

Every source against every deal stage — darker cells hold more leads.

The same data as a heatmap table #

A <Table> with heatmap shading, built from a DuckDB PIVOT (one column per stage).

Pivot it yourself #

Drag source and stage between the row and column axes.

Explore the raw records #

Live filters

Source and Stage re-query DuckDB on the live server; in this static deploy they're baked to "all" — use the table's search box to filter client-side.